SBR Business Advisory Forum
Overview
The Business Advisory Forum helps SBR stay in touch with the needs of Australian businesses and their intermediaries. The Forum provides input into SBR design, consultation, marketing and strategy implementation. Comprising representatives from industry groups and professional associations, the Business Advisory Forum sets and enhances public perceptions of the program, and communicates SBR direction and outcomes to the businesses and intermediaries they represent.
The Business Advisory Forum Chair is Dr Peter Burn, of the Australian Industry Group.
Membership
| Nominated Representative | Representing |
| 1. Council of Small Business of Australia | Sole trader / micro business SMEs |
| 2. Institute of Certified Bookkeepers | Intermediaries Sole trader / micro business SMEs |
| 3. CPA Australia | Intermediaries Large business Sole trader / micro business SMEs |
| 4. Australian Chamber of Commerce and Industry | Large business SMEs |
| 5. Business Council of Australia | Large business SMEs |
| 6. Group of 100 | Large business |
| 7. Corporate Taxpayers Association | Large business |
| 8. Australian Bankers Association | Financial institutions Large business |
| 9. Association of Superannuation Funds of Australia | Superannuation funds Large business |
| 10. Insurance Council of Australia | Insurers Large business |
| 11. Institute of Chartered Accountants | Intermediaries Large business SMEs Public practitioners |
| 12. Software Developers Consultative Group | Software Developers |
| 13. Investment and Financial Services Association | Funds management, superannuation and life insurance industries |
| 14. Board of Taxation | Taxation advisers, payees and payers |
| 15. The Association for Payroll Specialists | Payroll specialists |
| 16. Law Council of Australia | Lawyers |
| 17. SBR Board | SBR Board |
| 18. SBR Program Office | SBR Program |
Terms of Reference
- To set and enhance and positively communicate the outcomes and public perceptions of the program.
- To act as a "reality check" on SBR by considering, and advising the SBR Board and/or Program Office about:
- key messages for specific audiences, communications strategies and approaches, outcomes, implementation plans and strategies, user testing approaches and feedback
- suggestions of options to enhance/modify program initiatives that will increase or better communicate end-user benefits and
- any design issues or matters of relevance that need to be drawn to the program's attention.
- To communicate SBR plans, strategies, outcomes and activities to the businesses and intermediaries represented by the Business Advisory Forum.
Meeting frequency
The Business Advisory Forum will meet formally twice a year, with much of its business conducted out-of-session.












